This is not a story about an anxious creative freelancer who discovered she can still do art and have a 401k.

This is a good story.

This is a story about a girl who was really lost in life, like, Biology-major-in-undergrad-lost, until she finally discovered something she was good at, like, really good at, that she hyper-fixated on until people started to pay her REAL money for it, and then she got such a big head that she took a leap and moved out of her hometown to do it even more, and then she eventually got bored and realized she should probably get off her parents’ health insurance, but how when she has no skills except being a fabulous dictator who only shoots Leica and thinks she has a good eye but can’t quite put her finger on it?

An industry where visual decision-making works hand in hand with strategic problem-solving.

Where that unexplained “sense of taste”… is a vantage point.

With a background spanning art direction, professional photography, and concept-driven design,
I direct concepts, visuals, and photography with a focus on craft and cultural relevance.

Across heritage, humor, packaging, public campaigns… I take things people think are fixed, and reframe them with elegant wit.

I like work that is provocative, beautiful, layered.
I hate the word ‘aesthetic’.
I like to make people think.

So let’s do this. The portal is in plain sight.