GAMING CONCEPT | BRANDING | SUSTAINABILITY
Problem: California faces wildfires every year. Yet each season, there aren’t enough firefighters, funding, or public engagement to stay ahead of them.
Insight: People pay attention to natural disasters when they make headlines, never before.
Idea: Mario Kart releases its first educational edition, transforming the race into a wildfire safety training course.
START YOUR ENGINES AND RACE ACROSS THE GOLDEN STATE!
Hit the open road with Mario and his new crew! Race through sprawling canyons, powdery mountains, and iconic Pacific beaches.
The Story
Mario, Luigi, and Peach are dropped into a new environment: California - but with a smoldering twist.
In this edition, your classic princess and plumber trio are transformed into brave firefighters: Mario the firefighter is joined by Luigi the drone controller and Peach the animal evacuation lead.
The trio races new tracks across the smoldering state to put out fires, save animals, and work together along the way.
NEW CHARACTERS
Forest and mountain animals are often the first to get displaced by wildfires.
In Mario Kart: Smoldering Cities, we introduce a new pack of playable characters.
All kinds of courses!
From the crashing waves of Bubblegum Beach, to the winding grapevines of Lemonette’s Vineyard and beyond. Discover these courses and more across the Golden State.
Smoldering Cities: Grand Prix and Track List
DLC comes with 5 fiery new Grand Prixs and 20 new race tracks.
MADE BY
art director | Paloma Rodriguez
copywriter | Matilda Madfis