THE RESTAURANT EMPIRE
Foodies will note that a handful of restaurants in New York City are notorious for impossible reservations. Over the years, the locals have become dismayed at the crooked tactics people use to secure tables,
blaming online platforms for “selling out” the local dining scene.
So what if DoorDash delivered takeout from the top 10 restaurants in New York City for one day only?
On Valentine’s Day 2026, the Impossible Reservation Lottery is launched: entry valid with your New York zip code.
Announced through a series of print and packaging, this design champions New Yorkers for the one thing tourists can’t claim: proof of residency.
POSTER
DoorDash users enter the Impossible Reservation Lottery by validating their mailing address.
DOORDASH DELIVERS
100 random winners will receive a special one-time only link to a private DoorDash storefront, featuring a pre-fixe dinner menu for two, available exclusively for takeout.
What New Yorkers really crave is validation; that the system is absurd,
that the chase is exhausting, that they’re still worthy members of society even if they don’t secure the Saturday night booth at Torrisi.
