We live in a world where everything feels split in two: left or right, us or them, all or nothing.

For a new generation tired of extremes, the real strength is learning to value the middle; and if there’s one brand that has always celebrated bringing opposites together in the most joyful way, it’s Oreo. 

Oreo launches a gray cookie representing the wise middleman in life’s everyday arguments, showing that even America’s most popular black and white cookie doesn’t see the world in just black and white.

We spent a great deal of time digging for playful feuds. From historic rivalries to viral debates, we found that most things in life do have a through-line.

Funnily enough, I realized that what they say is true: opposites attract.

Gray Oreo got a Silver! Special thank you to Javier Mentasti for believing in this idea from inception to completion.