AAF Districts Silver

  • We live in a world where everything feels split in two: left or right, us or them, all or nothing.

    For a new generation tired of extremes, the real strength is learning to value the middle; and if there’s one brand that has always celebrated bringing opposites together in the most joyful way, it’s Oreo. 

  • Oreo launches a gray cookie representing the wise middleman in life’s everyday arguments, showing that even America’s most popular black and white cookie doesn’t see the world in just black and white.

  • We spent a great deal of time digging for playful feuds. From historic rivalries to viral debates, we found that most things in life do have a through-line.

    Funnily enough, I realized that what they say is true: opposites attract.

  • Gray Oreo got a Silver! Special thank you to Javier Mentasti for believing in this idea from inception to completion.

MADE BY

art director, copywriter | Matilda Madfis
copywwriter, video editor | Saige Zervos
copywriter | Cole Sisler

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