INSIGHT: We live in a world where everything feels split in two - left or right, us or them, all or nothing. For a new generation tired of extremes, the real strength is learning to value the middle. If there’s one brand that has always celebrated bringing opposites together in the most joyful way, it’s OREO.

IDEA: OREO launches a gray cookie to represent the “Wise Middleman” in life’s everyday arguments, showing that even America’s most popular black and white cookie doesn’t see the world in just black and white.