Idea: Launch an exact parody of Sydney Sweeney Has Great Jeans, flipping the script to highlight mixed breed dogs in shelters: because they deserve some press in the adoption cycle, too.

We even copied the apology… word. for. word.

Well, minus a few words. You get the point.

Result: we turned American Eagle’s recent flop into a positive moment for shelter dogs, even receiving a real response from the brand itself.