Problem: Black Friday is notorious for being chaotic and dangerous. Shoppers are known to use aggression to secure items, lining up overnight for the chance to trample each other over a TV.

Insight: On the one day people treat shopping like battle — Best Buy is the most common site for Black Friday stampeding.

Idea: Best Buy launches a virtual store in Fortnite, turning Black Friday into a virtual shopping warzone. Players "fight" in-game to make it out with their shopping cart.